With SoundOn, TikTok wants to seduce singers

par | Mai 10, 2022 | Culture & Art, Entertainment, Générale, Musique, People | 0 commentaires

The Chinese platform launched a new service in March to help budding artists produce their music. Without, however, cutting ties with traditional labels.

Produce your own music and distribute it yourself. This is the promise of the Chinese platform TikTok with SoundOn, its new music distribution and marketing tool, available since March 9. Its goal is to help young artists, still amateurs, to get started in music. Those who sign up can distribute their creation for free on TikTok as well as other streaming services like Spotify or Apple Music.

illustration-tiktok

This is what Chloe Adams, a 21-year-old English singer, did. “Since I’ve been on SoundOn, my Spotify listens have tripled,” she says. Still unknown a few months ago, this young performer became known thanks to TikTok. Users danced or staged themselves to the sound of its title Dirty Thoughts, on short videos of fifteen to sixty seconds broadcast on the platform.

Contacted directly by the social network, she is one of the first to register on SoundOn. “I find that this tool is suitable for up coming artists who have not yet signed with labels but who want to promote their music and capture an audience. Today, proud of her one million subscribers on TikTok, she has planned several concert dates in the United Kingdom.

SoundOn is currently available in the US, UK, Indonesia and Brazil. No launch date in France is currently planned for this service which is intended to be one more stone in the well-established marketing strategy of the Chinese platform, which continues to upset the economic model of the music industry.

“A form of disintermediation” TikTok, launched in 2016 by the Chinese company ByteDance, has established itself as essential in the emergence of young musical stars. In 2021, TikTok announced in its annual report that 430 songs exceeded one billion views, almost three times more than the previous year (176 songs). More than 175 songs popularized by the platform have climbed into the weekly ranking of the 100 most popular songs in the United States established by Billboard magazine.

And the examples of success are not lacking: this is the case of Lil Nas X, who became known on TikTok thanks to his song Old Town Road, or even of the French Wejdene with his title Anissa. Claire Rosinkranz, Powfu, Priscilla Block… the list keeps growing. “With this new solution, and all the data, statistics and expertise that TikTok has today, we can help organize and simplify the ecosystem of unsigned artists and make it easier for them to get known, and labels can discover these talents”, specifies the group, through its communication department.

 

0 0 votes
Évaluation de l'article

Afrik Jeunes Magazine

C’est une selection de la crème de la crème d’information unique pour nos chèrs lecteurs, regrouper en un lieu pour votre satisfaction.

Pour ne rater aucune édition et les supers informations et promotions presents dans notre magazine, abonner vous à notre liste de diffusion.

By Patrick Hlovor

D’autres articles simillaires

Before his album, Kendrick Lamar changes his face in a new clip

Before his album, Kendrick Lamar changes his face in a new clip

The track landed on streaming platforms on Sunday evening, as his new album Mr Morale & The Big Steppers is due out on Friday, five years after his last opus, DAMN, which won him a Pulitzer Prize in the music category. A first for a hip-hop artist and more broadly for modern popular music. Kendrick Lamar, 34, has already won fourteen Grammy Awards, the awards of the American music industry. He is considered one of the greatest rappers of all time.

lire plus
With Métèque, the disc of his 70 years, Renaud offers himself a massacre in order of the French song

With Métèque, the disc of his 70 years, Renaud offers himself a massacre in order of the French song

For this birthday, which he celebrated on France 2 with his good friends (Dave, Zaz, Élodie Frégé, Joyce Jonathan or Bénabar, non-exhaustive list…), Mister Renard offers himself a new album. Métèque -it’s its title in homage to Georges Moustaki- revisits artists’ directories who were important to him, from Ferrat to Brassens via Montand or Reggiani.

lire plus
“The images of Ukraine resonate violently in me”: Sylvie Vartan releases a mini-album for the victims

“The images of Ukraine resonate violently in me”: Sylvie Vartan releases a mini-album for the victims

“It was obvious. I had to do something”. When the war in Ukraine began on February 24, Sylvie Vartan was “overwhelmed” by the images of this Slavic people, like her. Having herself fled communist Bulgaria with her family in 1952, she wanted to make a gesture for the victims of this war and decided, during her last visit to Paris, to make a mini-album for the benefit of Unicef, the United Nations organization dedicated to children.

lire plus

0 Comments

S’abonner
Notification pour
guest
0 Commentaires
Commentaires en ligne
Afficher tous les commentaires
error: Content is protected !!

Inscrivez-vous à notre liste de diffusion d'information

 

 Consultez lnos articles et suivez les informations en temps réel et accédez à l’actualité des startups et téléchargez gratuitement votre magazine mensuel en vous inscrivant sur notre Newletter Gratuitement.

Consultez votre messagerie pour confirmer votre abonnement !

Pin It on Pinterest

Share This