Produce your own music and distribute it yourself. This is the promise of the Chinese platform TikTok with SoundOn, its new music distribution and marketing tool, available since March 9. Its goal is to help young artists, still amateurs, to get started in music. Those who sign up can distribute their creation for free on TikTok as well as other streaming services like Spotify or Apple Music.

This is what Chloe Adams, a 21-year-old English singer, did. “Since I’ve been on SoundOn, my Spotify listens have tripled,” she says. Still unknown a few months ago, this young performer became known thanks to TikTok. Users danced or staged themselves to the sound of its title Dirty Thoughts, on short videos of fifteen to sixty seconds broadcast on the platform.