The track landed on streaming platforms on Sunday evening, as his new album Mr Morale & The Big Steppers is due out on Friday, five years after his last opus, DAMN, which won him a Pulitzer Prize in the music category. A first for a hip-hop artist and more broadly for modern popular music. Kendrick Lamar, 34, has already won fourteen Grammy Awards, the awards of the American music industry. He is considered one of the greatest rappers of all time.